STAFF TOOLS: SMAA Style Guide
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SAINT MICHAEL LOGO
Our logo consists of Saint Michael, the Archangel and type identifying the parish name.
The angel element can be reproduced as the angel alone or in combination with the parish name. Three versions of the logo are currently available: the angel with full church name through the middle, angel with SMAA centered in the middle, and angel alone. These three iterations are available in color and white, for use dark backgrounds where the color logo wouldn’t be prominently seen. When reproducing the logo, always use original digital art. Whenever possible, reproduce the logo in color.
Never alter the logo in any way.
| RED | GOLD | BLUE | |
| PANTONE |
1805 | 116 coated 108 uncoated |
|
| CMYK | 0,91,100,23 | 0,16,100,0 0,6,95,0 |
100, 84, 35, 24 |
| RGB | 154,59,39 | 239,198,52 248,222,62 |
25, 56, 99 |
| HEXIDECIMAL | 9A3B27 | EEC556 F8DE3E |
193863 |
BRAND FONTS*
OFFICIAL LOGO FONT: OPTIMA
OFFICIAL DOCUMENT FONT:
AVENIR Font Family
11pts
Default typeface: Book 45
Default bold typeface: Heavy 85
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0
*All font typefaces are copyrighted, licensed. Please email us for access.
!IMPORTANT BRANDING REMINDER ABOUT OUR NAME:
“Saint Michael” is officially branded as singular. Please refrain from listing “Saint Michael” in the plural, such as these recent examples:
“Welcome to Saint Michaels…”
“Saint Michael‘s is a wonderful place…”
“Serve with Saint Michaels…” etc…
In any blurb, ad, or article etc., please list Saint Michael and All Angels with the full name for the first mention, and then feel free to use the shortened, familiar “Saint Michael” or “SMAA” versions later in the text copy. No need to stay formal the entire time unless appropriate.
SMAA SUB-BRANDS
